ROSETTA STONE

It's no secret that learning a new language is tough. It takes hours of lessons, and even then, some never become fluent. So how did we convince people to spend their sweet time (and money) on language lessons? Simple. By tapping into an emotion we all feel from time to time—wanderlust.

When a person learns a new language, experiences that were once out of reach are suddenly reachable. Whether you hope to connect with locals abroad or turn a favorite vacation spot into home—learning a second language is the key to unlocking a whole new world of opportunity. Through an integrated campaign, we helped tell the world that with Rosetta Stone, you won’t just learn a language—you’ll live it.