Hello there! I’m Lori.
Let’s get to know each other.
As a copywriter, it's my job to sell. But unfortunately for me, people are sick and tired of being sold to. They can smell an ad from a mile away, and as soon as that scent hits their nostrils, they bolt.
So. How do I create advertising that doesn't smell like advertising? Well, under every brand lies a human truth—I uncover that human truth and use it to craft stories that truly resonate with people. Stories that are relevant. Interesting. Authentic. Relatable. But more importantly, stories that allow people to connect with a brand on an emotional level.
But don't just take my word for it. See for yourself by taking a look at my work.