Hello, there! I’m Lori—associate creative director, copywriter, empathic leader, toddler wrangler, lover of good beer and good dogs (read: all dogs).

I have over 10 years of advertising experience, specializing in shaping and stewarding brands. Currently, I lead a team of talented writers at VML. Together, we bring brands to life through insight-based campaigns, scroll-stopping content, and data-driven ideas. 

But don’t just take my word for it. See for yourself by taking a look at my work.