INVISALIGN

People like to think they've escaped the awkwardness of their preteen years as an adult. So the idea of wearing braces in your 20s, 30s, or 40s is less than appealing. We helped Invisalign overcome this barrier by creating a campaign around one simple fact—a confident smile is a powerful thing.

Throughout the campaign, we shared stories about the power of a confident smile—how it can speak in every language. Turn strangers into friends. Or simply brighten someone’s day. But if you live with a smile you aren't happy with, you may hold back and miss out on the many opportunities a confident smile brings. The campaign worked to convince consumers and healthcare professionals alike that with the help of Invisalign, a smile can do powerful things.